![]() Common measures of central tendency include the three averages - mean, median, and mode. In descriptive analysis, it’s also worth knowing the central (or average) event or response. ![]() A list of 1,000 responses would be difficult to consume, but the data can be made much more accessible by measuring how many times a certain flavor was selected. For example, consider a survey where 1,000 participants are asked about their favourite ice cream flavor. This is the purpose of measures of frequency, like a count or percent. ![]() In descriptive analysis, it’s essential to know how frequently a certain event or response occurs.
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